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Bluefish Concierge and International Polo Club Palm Beach Saddle Up To Offer the Finest in Exclusive VIP Services
By YA Teitelbaum
November 14, 2005

WELLINGTON, FL – Bluefish Concierge, the world’s premier luxury concierge, has formed a unique partnership with International Polo Club Palm Beach, the foremost polo club in the United States and host of the prestigious Stanford Financial Group U.S. Open Polo Championship, it was announced by Michael C. Brown, General Manager of International Polo Club.

This partnership will involve a strategic cross marketing plan to offer IPC members and their guests an opportunity to experience distinctive trips and attend ultra-private parties. Bluefish clients will be provided VIP status and the opportunity to enjoy watching fast-paced, thrilling polo action at International Polo Club Palm Beach, according to Brown.

Bluefish Concierge’s commitment to offering the highest level of personalized travel, transportation and all-access entertainment-related services has made Bluefish a one-stop shop for corporate executives, celebrities, professional athletes and other discerning individuals interested in living life to its fullest. The company also excels at arranging outrageous experiences. They have sent clients in a submarine to see the remains of the Titanic, provided exclusive access to the Grammys and New York Fashion Week and arranged fighter jet flights over Moscow.

In 2003, Bluefish partnered with MBNA to become the first concierge to launch its own credit card. In 2004, the company was named the official concierge service to such high-profile events as the Grammy’s and the L.A. and New York Fashion Weeks. Also in 2004, Bluefish was named the "Ultimate Concierge" by the Fine Living Network.

Committed to the same ideals, International Polo Club provides its members and guests with world-class polo and superb hospitality at a first-class venue. More than 20 teams, featuring most of the world’s best players, are expected to compete throughout the season, which begins on Sunday, January 15 and culminates on Sunday, April 23 with the final of the Stanford Financial Group U.S. Open Championship.

With this new partnership, International Polo Club Palm Beach can introduce its members to the Bluefish Concierge experience, including exclusive award shows, style retreats, travel packages and limited access parties. At the same time, Bluefish Concierge will provide their own clients with access to the exquisite events and special VIP treatment that IPC is globally renowned for.

“The partnership between International Polo Club and Bluefish Concierge is a natural fit – from our similar exclusive clientele to the elite services and products we offer,” says Steve Sims, CEO of Bluefish Concierge.

“Our goal is to provide our members with unique experiences and opportunities that enhance their active equestrian lifestyle,” said Brown. “Our affiliation and partnership with Bluefish Concierge creates a wonderful opportunity to offer the ultimate in concierge services.”

Now entering its third season, International Polo Club Palm Beach is the first new polo club to be built in decades, fulfilling a long-standing void for a facility dedicated solely to high-goal professional polo. Designed in a tropical, Caribbean-Colonial style, it combines old-world charm and new-world comfort. More than 7,000 spectators attended last year’s Stanford Financial Group U.S. Open Polo final, including Sarah Ferguson, Star Jones-Reynolds, Ethel Kennedy and John Walsh.

The club will host five high-goal tournaments over 15 weeks during the 2006 season, including three 26-goal events, the highest-rated tourneys in the United States. The 26-goal tournaments are the Hall of Fame Cup, the C.V. Whitney Cup and the Stanford Financial Group U.S. Open Championship. Peter Brant’s White Birch won all three events in 2005.

For information about Bluefish Concierge, visit their website at www.thebluefish.com or call toll-free 1.866.270.3879 from within the U.S. or 1.800.5666.5666 for international calls.

For information about International Polo Club Palm Beach, visit their website at www.internationalpoloclub.com or call the club at 1.561.204.5687.



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